Owning My Own Shop. It's Something I Was Destined To Do.

Dan Morrow

Owner, Morrow Collision

Owning My Own Shop. It's Something I Was Destined To Do.

Dan Morrow

Owner, Morrow Collision

Owning My Own Shop. It's Something I Was Destined To Do.

Dan Morrow

Owner, Morrow Collision

Meant To Be.

Owning my own shop. It’s something I was destined to do. Mom says I first started making car noises at six months. I could name the make and model of every car I saw a few years later. As a child, I started timing how fast I could build model cars, making efficiency and quality a priority even back then. Everything I did was cars. There was no stopping me.

I got my first car at 14. Dad and I saw it off Highway 30 while traveling through Gibbon, Nebraska; a 1957 Ford Fairlane. It took me just a little more than a year to restore it with guidance from my dad. I would go to school all day, finish up sports practice and race home to work on it late into the night.

My first job was at Larry’s Body Shop in my hometown of Tekamah, Nebraska while waiting to start college. Within 3-4 months I was already doing full paint jobs. I had natural ability and great mentors. I studied Auto Body Technology at Southeast Community College – Milford where I learned much more about the technical side of the business.

Finally, in 2002, after two and a half years at another shop, all the pieces came together, and we started Morrow Collision Center. Later that year, I hired my younger brother, Tom, who is now our general manager. The first several years were a lot of work; long days and nights establishing Morrow Collision Center, but I have always had the energy and ambition. Nearly 20 years and six daughters later, I know we’ve built a body shop that puts customers first and provides quality repairs.

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When I was first in Lincoln, I took the quality I had learned and added speed. I quickly developed that competitive edge I still have today. When I wasn’t at work…I was still working. I had a mini-body shop in my garage where I had employees and did numerous collision jobs and restorations a month.

I’m not expecting my daughters to go into the business. I just want to be the best dad I can and this business has given me the opportunity to do that. I love what I do. I love this city. Lincoln has given us so much. It’s helped my dreams come true and I will always show my gratitude by giving back to the community every chance I get.